Tagline
The jeans brand of generation next.
Abrand Jeans is a denim brand launched in 2013 by the Melbourne, Australia-based denim company Threebyone. It is run by co-founder and designer Andy Paltos and others, and offers jeans for men and women alongside shorts, shirts, jackets, and other items. Officially, it describes itself as “the brand of the people” and emphasizes durable quality, premium fabrics, fit, and washes. The triangle in its logo represents three guiding principles: “Fit, Finish and Fabric.”
Concept
The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it.