Tagline
Anti Leak. Pro You
Modibodi is an absorbent apparel brand for menstruation and bladder leaks, founded by Kristy Chong in 2013 in Sydney, New South Wales, Australia. Centered on underwear, it also offers swimwear, activewear and maternity wear, and is sold worldwide. It proposes reusable products as an alternative to disposable hygiene products, with the guiding principle “to make changing the world as easy as changing your underwear.”
Concept
to make changing the world as easy as changing your underwear.