Fashion brands — country: Australia · founded: 2010–2019

a foundation of refined minimalism

We’re focused on simple forms, obsessed with tiny details and inspired by the challenge of balancing function and beauty in wearable design.

Effortless minimalism made special

The jeans brand of generation next.

Everyday journeys

Beyond Limits Known

Effortlessly chic contemporary Australian resort style using premium quality fabrics and meticulous craftsmanship.

Make Yourself Comfortable™

CONSIDERED CARRY GOODS

Made to be seen

Aussie swimwear designed for comfort

Every woman deserves to be confident and not be limited in what they can and can’t wear!

You asked for better, sustainable activewear. It's finally here.

Soft from the very first wear.

#FindYourDowntime

Effortlessly Elevated

A pause; a moment between movements. Commas represents ease, intentional living, and trans-seasonal design.

Harmoniously blending structured silhouettes with fluid drape, Esber subverts the notions of convention with design concepts informed by his background in tailoring, use of negative space and sculptural hardware, creating new silhouettes that inspire ideas of escapism and sensuality.

Cotton On Curve is an extended-size line for women launched in 2019 by the Australian fashion brand Cotton On. At launch, it catered to Australian sizes 16–24 and offered denim-focused collections including dresses, skirts, and everyday wear. The collections are based on Cotton On trends and designed with fit considerations for curvy body types. Bianca Kaoustos was the creator and buyer at launch.

FOR BEACH BAES AND POOL PUNKS.

David Jones Classic Collection is a clothing line launched in 2016 as the private label of Australian department store David Jones. It offers products for men and women that combine seasonal trends with classic wardrobe staples. At launch, it was sold in David Jones stores in Australia and Woolworths stores in South Africa, and was introduced as a brand carrying on the legacy of David Jones.

comfort becomes subversive

Invest in less, and make sure it's right.

A mixture of old and new, traditional and technical, Classic and modern.

Forever New Curve is a line of plus-size womenswear introduced in 2019 by Forever New, which originated in Melbourne, Australia. Carrying forward Forever New’s style, it focuses on sizes 16–24 and offers dresses, tops, workwear, outerwear, and more. Rather than simply extending standard sizes, it includes pieces designed for Curve and existing signature designs adapted for Curve.

Forever New Petite is a size line for petite women offered by the Australian womenswear brand Forever New. Forever New was founded by Dipendra Goenka in Melbourne in 2006 and offers dresses, separates, accessories, and other items. According to the brand’s official history, the Petite line was introduced in 2018 and offers dresses, tops, bottoms, and other items in sizes tailored to petite frames.

Free by Cotton On was an apparel and accessories line for ages 9–14, launched in 2013 by Cotton On Kids in Australia. Targeting the age group transitioning from children’s to adult clothing, it offered affordable, age-appropriate fashion for boys and girls. In 2020, it transitioned to Cotton On Kids Youth and ended as an independent line.

Say it with me. Repeat it to be sure.

is an artist who draws inspiration from the ocean, surfing and the natural world.

Effortless glamour meets coastal luxury.

My founding aim remains the same - to create fragrances that remind you of something, somewhere, sometime that delivers you perfect olfactory escapism that leaves a positive impact in your life and your future.

Headwear, reimagined.

Made for your Days Off

Sharing the work, stories, and knowledge of First Nations artists more widely through ethical, accessible fashion, while creating economic opportunities for collaborating artists and communities.

Lo-Fi is a streetwear label and retailer founded in Perth, Australia, in 2014 by Garth Mariano and Matt Evans. The two are also co-founders of Butter Goods. The brand offers clothing and accessories, and its official profile cites forgotten pop culture, fringe cultures, and things that have become outdated as sources of inspiration. Its designs also draw on cultural references such as music, film, and print.

Life around Bikes

Beautifully hand made in Madagascar for you

#MakeYourMark

We believe in conducting business and production in a sustainable and ethically minded way.

Less really is more.

Little layers, big magic

Anti Leak. Pro You

We pursue sustainability by starting with what we can do through producing appropriate quantities.

Premium accessories should be effortless, versatile and made to last.

Fun, Innovative, Considered

It’s not just denim; it’s an attitude.

SIR, founded in 2014 by Nikki Campbell and Sophie Coote, is an Australian fashion brand based in Sydney. Focusing on Separates, Intimates, and Ready-to-wear, it develops a minimalist style centered on wardrobe essentials. The brand’s mission is to advance innovation and inclusion with minimal environmental impact, and to approach the balance between people and the planet as a “responsible business.” Founder Sophie Coote is also described as Creative Director.

Sculpteur® is the ideal fabric for women who seek bust and bottom support and tummy smoothing from their swimwear.

Our guiding principle is longevity.

Song for the Mute. A long-form story.