Tagline
FOR BEACH BAES AND POOL PUNKS.
DOUBLE RAINBOUU is a resortwear brand based in Sydney, Australia, founded in January 2016 by Mikey Nolan and Toby Jones, formerly creative and art directors at KSUBI. Starting with aloha shirts, it offers unisex shirts, swimwear, knitwear, pants, and other items, and is known for its original prints drawing on Australian coastal life, street culture, art, and pop culture. Guided by the idea “It's everyday life, not paradise.”, the brand expresses everyday beach culture rather than an idealized resort.
Concept
It's everyday life, not paradise.