Boody Baby

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Overview

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Soft from the very first wear.
Boody Baby is a babywear line by Boody, which originated in Sydney, Australia. Boody was founded by Dave Greenblow and Neil Midalia in 2012, and Boody Baby was registered as a business name in 2016. The range is for newborns through 24 months and includes bodysuits, rompers, tops, bottoms, socks, and blankets. Centered on viscose derived from organically grown bamboo, it emphasizes gentleness on the skin, breathability, and ease of movement, offering practical babywear for sleep and play.

Concept

All designed with zero waste and with your baby and the planet in mind.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2012
2012 Parent brand
BOODY
Clothing

A babywear line for infants and young children

Boody Baby is a babywear line within the BOODY brand family, developed for infants and you

Boody Baby is a babywear line within the BOODY brand family, developed for infants and young children. It offers items such as rompers, bodysuits, tops, bottoms, and socks for newborns through growing children, with its target age range and uses clearly differentiated from those of Boody Basic for general consumers. While carrying forward BOODY’s bamboo-derived viscose and simple designs, it serves to extend the range into baby clothing for sleep, play, and everyday changes of clothes. Whereas Boody Active and Boody Lounge are use-specific lines for adults, Boody Baby is officially treated as an independent line serving the children’s market.

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