MAAP

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Country: Australia
Founded: 2014 2010s
Category: Clothing Accessories Footwear Eyewear
Related brands: Clothing brands founded in the 2010s Clothing brands from Australia

Overview

Tagline

Life around Bikes

MAAP is an Australian cycling (performance) apparel brand founded in Melbourne in 2014 by Oliver Cousins and Jarrad Smith. Its approach to the progression of cycling is expressed in the statement, “MAAP exists for the progression of cycling.” In addition to on-bike apparel, the brand offers products that also connect with streetwear. LaB is operated as a space embodying “Life around Bikes.”

Concept

MAAP exists for the progression of cycling.

MAAP characteristics

Main traits of MAAP

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Trends & youth culture: Adoption of trends and connections to youth culture.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MAAP relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.