SIR

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Overview

SIR, founded in 2014 by Nikki Campbell and Sophie Coote, is an Australian fashion brand based in Sydney. Focusing on Separates, Intimates, and Ready-to-wear, it develops a minimalist style centered on wardrobe essentials. The brand’s mission is to advance innovation and inclusion with minimal environmental impact, and to approach the balance between people and the planet as a “responsible business.” Founder Sophie Coote is also described as Creative Director.

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