Tagline
It’s not just denim; it’s an attitude.
Rolla’s is a denim brand originating in Melbourne, Australia. It was launched by Three By One in 2013, with Sarah Gilsenan and Andy Paltos responsible for establishing the brand. Centered on jeans, it offers denim and apparel for men and women. Its catchphrase is “It’s not just denim; it’s an attitude.” The brand states, “Rolla’s is all about keeping it simple and classic,” and promotes “Australian Denim. Classic Design. Modern Fabrication.” It is characterized by classic details such as the stitching on its signature back pockets, and it is also committed to ethical and sustainable processes.
Concept
Australian Denim. Classic Design. Modern Fabrication.