Lifewear is an apparel brand that began in late 2014 in Melbourne, Australia. It currently operates under the name Life Apparel, and its official website identifies Lifewear as its former name. The brand collaborates with Aboriginal, Torres Strait Islander, and South Sea Islander artists and offers clothing incorporating their work. It aims to share the artists’ stories and cultures more widely through fashion and to support artists and communities through ethical trade and fair compensation.
Concept
Sharing the work, stories, and knowledge of First Nations artists more widely through ethical, accessible fashion, while creating economic opportunities for collaborating artists and communities.