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Boody Lounge

Boody Lounge

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Country: Australia
Founded: 2019 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Australia

Overview

Tagline

#FindYourDowntime

Boody Lounge is a loungewear collection for women, featuring roomwear and sleepwear, introduced in 2019 by BOODY, a lifestyle brand originating in Australia. It uses bamboo viscose made from organically grown bamboo and offers tops, bottoms, nightdresses, knitted wraps, and other items, with softness, comfort, and sustainability as its guiding principles. The collection was created in response to customer requests for sleepwear and is characterized by simple designs less influenced by trends and pieces designed to be worn in combination. BOODY product designer Karen Azizi was involved in the design.

Concept

soft, simple and sustainable

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

BOODY

Parent brand

Clothing

A lounge line for sleep and time spent resting

Boody Lounge is a women’s loungewear and sleepwear line derived from BOODY. According to t

Boody Lounge is a women’s loungewear and sleepwear line derived from BOODY. According to the official announcement, it was launched as BOODY’s first lounge range made with bamboo-derived viscose in response to customer requests for pajamas and relaxed clothing. Its purpose differs from Boody Basic, which provides everyday essentials, and its range focuses on time spent resting, with loungewear, nightwear, lounge pants, tops, and knitted accessories. While Boody Athleisure extends into outings and light activity, Boody Lounge is the derived line for sleep and time at home.

2012 Parent brand

BOODY

Clothing

A lounge line for sleep and time spent resting

Boody Lounge is a women’s loungewear and sleepwear line derived from BOODY. According to t