LUMIRA is a fragrance brand founded in Sydney, Australia, in 2013 by founder and creative director Almira Armstrong. Its range centers on perfumes and also includes candles, home fragrances, and body care. The brand’s approach is to translate the landscapes, nature, memories, and moods encountered while traveling into scents, using fragrance to evoke places and moments in time. It began with candles and has since expanded into a collection that includes both home fragrances and scents to wear. The products are made in Australia.
Concept
My founding aim remains the same - to create fragrances that remind you of something, somewhere, sometime that delivers you perfect olfactory escapism that leaves a positive impact in your life and your future.