ACCA KAPPA

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Overview

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Vanities, Made in Veneto
ACCA KAPPA is an independent, family-owned beauty and lifestyle brand founded in 1869 by Hermann Krüll in Treviso, Veneto, Italy. Building on its original brush-making business, it offers hairbrushes, hair care, body care, fragrances, shaving products, toothpaste and toothbrushes, and home fragrances. The brand emphasizes quality, authenticity, and integrity, and bases its product development on combining Italian craftsmanship with ongoing research. The business is now led by the founder’s great-granddaughter, Elisa Guerra-Krüll, and its products are made in Italy.

Concept

Beauty & simplicity infused with emotion

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1 brands
Founded
2021
2021 Sub-brand
EYE
Beauty and cosmetics

A cross-category line spanning multiple areas with environmental responsibility as its focus

EYE is a cross-category, environmentally conscious line officially developed by ACCA KAPPA

EYE is a cross-category, environmentally conscious line officially developed by ACCA KAPPA. It includes hairbrushes, body brushes, nail brushes, toothbrushes, and other products, and is distinguished from the traditional collections centered on wooden brushes and fragrances by its use of bio-acetate and PCR materials. Rather than being the name of a single product category, it is positioned within ACCA KAPPA’s product range as an independent line spanning multiple categories under the shared theme of sustainability.

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