Tagline
Since 1860, A legendary story
Panerai is a brand whose business began in Florence, Italy, in 1860, when Giovanni Panerai established a watch shop and workshop. For many years, it supplied precision instruments to the Italian Navy and its specialist diving units. Today, it develops and manufactures movements and watches at its manufacture in Neuchâtel, Switzerland. Combining Italian design and history with Swiss watchmaking expertise, the brand operates worldwide through distributors and Panerai boutiques.
Concept
At Panerai, its pioneering spirit of excellence and tenacity extends beyond the realm of watchmaking; it applies to every endeavor the brand undertakes.