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D1 Milano

D1 Milano

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Country: Italy
Founded: 2013 2010s
Category: Watches Accessories Lifestyle products
Related brands: Watches brands founded in the 2010s Watches brands from Italy

Overview

Tagline

Wear your attitude

D1 Milano is an Italian watch brand founded in Milan in 2013 by Dario Sparone. Alessandro Pedersoli, who has a background in industrial design, is responsible for its designs. The brand officially uses the slogan “Wear your attitude,” and Forbes Italia has described it as centered on “democratic luxury.” Its collections include Polycarbon, Ultra Thin, Ceramica, and Automatico. It is known for fashion watches that combine design with accessible price points.

Concept

Democratic luxury

D1 Milano characteristics

Main traits of D1 Milano

Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of D1 Milano relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.