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Speedo UnderBody
Basic information
No longer active
Overview
Speedo UnderBody was an underwear line launched in 2009 by Speedo Australia, the Australian subsidiary of swimwear brand Speedo. It offered men’s, women’s, and kids’ ranges and was sold mainly through Australian department stores such as Myer and David Jones. It applied technologies developed for competitive swimming, including the moisture-wicking, quick-drying technology “SpeeDry” (Speedry), emphasizing functionality. The line was developed as a one-off collection.
Parent brands
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Speedo 1914
“Speedo UnderBody” is a line launched by Speedo to expand into the intimates/underwear field beyond swimming. It was developed in 2009 by Australian licensee True Alliance and distributed primarily through retailers such as Myer and David Jones. While the main brand focused on swim gear, the line was positioned around “performance underwear” for everyday wear.
An underwear line expanding beyond swimming