Tagline
QUESTION EVERYTHING
Afends is a fashion brand founded in 2006 in Byron Bay, Australia, by Declan Wise and Jonathan “Jono” Salfield. Starting as a screen-printing business producing merchandise for punk and hardcore bands, it has expanded into men’s and women’s streetwear shaped by surf, skate, and music culture. Under its official mission, “Create NOT Destroy,” the brand prioritizes hemp, organic, and recycled materials, with sustainability at its core. Based in Australia, it has extended its sales and distribution overseas, including to Japan.
Concept
Create NOT Destroy