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Deus Ex Machina

Deus Ex Machina

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Country: Australia
Founded: 2006 2000s
Category: Clothing Bags Accessories Eyewear Lifestyle products
Related brands: Clothing brands founded in the 2000s Clothing brands from Australia

Overview

Tagline

The Emporium Of Post Modern Activities

Deus Ex Machina is a brand launched in 2006 in Sydney, Australia, by Dare Jennings and Carby Tuckwell. Starting with custom bikes, it has expanded across apparel, surf, snow, records, and more, and espouses an approach that celebrates a culture of creativity rather than simply selling products. Through its locations around the world, it connects lifestyle and culture.

Concept

celebrate a culture of creativity

Deus Ex Machina characteristics

Main traits of Deus Ex Machina

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Deus Ex Machina relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.