O’Neill is a surf brand founded by Jack O’Neill in San Francisco, California, USA, in 1952. It began with the development of wetsuits for surfing and the operat...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share sports influences and functional design.
Differences from Speedo
O'Neill shows a stronger emphasis on Outdoor & functional.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share distinctive designs and perceived quality.
Differences from Speedo
Speedo shows a stronger emphasis on Sporty & sportswear.
Fjällräven shows a stronger emphasis on Outdoor & functional.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and functional design.
Differences from Speedo
The North Face shows a stronger emphasis on Outdoor & functional.
The North Face shows a stronger emphasis on Streetwear.
RUSSELL ATHLETIC is a sportswear brand founded in 1902 by Benjamin Russell in Alexander City, Alabama, USA. With a heritage rooted in American sports, symbolize...
Sporty & sportswear
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Speedo
RUSSELL ATHLETIC shows a stronger emphasis on Streetwear.
RUSSELL ATHLETIC shows a stronger emphasis on Trends & youth culture.
HELLY HANSEN is an outdoor- and marine-inspired apparel brand founded in 1877 by Norwegian captain Helly Juell Hansen in the port town of Moss. It began by manu...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share functional design and perceived quality.
Differences from Speedo
HELLY HANSEN shows a stronger emphasis on Outdoor & functional.
Speedo shows a stronger emphasis on Sporty & sportswear.
Gramicci is an outdoor brand founded in 1982 by climber Mike Graham in Ventura, California. Rooted in Yosemite’s climbing culture, it has centered its collectio...
Outdoor & functional
Sporty & sportswear
Streetwear
Shared traits
The brands share distinctive designs and interest in archival pieces.
Differences from Speedo
Gramicci shows a stronger emphasis on Streetwear.
Gramicci shows a stronger emphasis on Outdoor & functional.
DESCENTE is a Japanese sports apparel brand operated by Descente Co., Ltd., originating from Tsuraya, founded in Osaka in 1935 by Takeo Ishimoto. Starting with...
Sporty & sportswear
Outdoor & functional
Minimal & basics
Shared traits
The brands share sports influences and functional design.
Differences from Speedo
DESCENTE shows a stronger emphasis on Outdoor & functional.
DESCENTE shows a stronger emphasis on Minimal & basics.
Edwin is a Japanese jeans brand launched in 1961, with roots in Tsunemi Yonehachi Shoten, founded in Nippori, Tokyo, in 1947. It began with the aim of making, b...
Minimal & basics
Polished & dressy
Streetwear
Shared traits
The brands share distinctive designs and perceived quality.
Differences from Speedo
Speedo shows a stronger emphasis on Sporty & sportswear.
Speedo shows a stronger emphasis on Outdoor & functional.
K-Way is a rainwear brand conceived by Leon-Claude Duhamel in Paris, France, in 1965. It is widely known for its foldable, packable waterproof nylon jackets and...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and functional design.
Differences from Speedo
Speedo shows a stronger emphasis on Sporty & sportswear.
K-Way shows a stronger emphasis on Outdoor & functional.
Plantation is a Japanese fashion brand launched by Issey Miyake in spring 1982. Centered on the idea that “clothing is a tool for living,” it offers everyday we...
Minimal & basics
Polished & dressy
Shared traits
The brands share interest in archival pieces and perceived quality.
Differences from Speedo
Speedo shows a stronger emphasis on Sporty & sportswear.
Speedo shows a stronger emphasis on Outdoor & functional.
Colmar is a sportswear brand founded in Monza, Italy, in 1923 by Mario Colombo and Irma Colombo. Initially, it produced felt for hats and gaiters, and after the...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share interest in archival pieces and sports influences.
Differences from Speedo
Colmar shows a stronger emphasis on Outdoor & functional.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and functional design.
Differences from Speedo
icebreaker shows a stronger emphasis on Outdoor & functional.
Speedo shows a stronger emphasis on Sporty & sportswear.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.