Tagline
Let’s wear good jeans.
Edwin is a Japanese jeans brand launched in 1961, with roots in Tsunemi Yonehachi Shoten, founded in Nippori, Tokyo, in 1947. It began with the aim of making, by hand, easy-to-wear jeans suited to Japanese body types, and has developed around technological innovations such as one-wash finishing and Made-in-Japan craftsmanship. Its series include 503, 505, and JERSEYS. Backed by its own factories in Japan, it places importance on quality and circular initiatives. Its official slogan is “Let’s wear good jeans,” and in the sustainability field it advocates responsible manufacturing.
Concept
The brand aims to contribute by steadily building on what jeans can do and through responsible manufacturing.