BEAVER is a select shop operated by Ueno Shokai. Centered on outdoor brands, it selects authentic products across a wide range of genres, including outdoor, sports, and military, based on items chosen from the shop’s own perspective, and presents casual styles. Since opening its first directly operated store in 1965, it has offered styling that can be worn regardless of age or gender, and it continues to operate in commercial facilities and through e-commerce.
Concept
BEAVER, known for its steady popularity, centers on outdoor brands and items selected from the shop’s own perspective. It selects authentic products from around the world across genres such as outdoor, sports, and military, creating new casual styles. Its merchandising is based on imported outdoor brands such as Manastash, Wild Things, and Gramicci, combined with casual brands. BEAVER’s distinctive styling offers an approachable way to dress for people of any age or gender.