GUNZE

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Country: Japan
Founded: 1896 1890s
Category: Clothing Textiles and material technology
Related brands: Clothing brands founded in the 1890s Clothing brands from Japan

Overview

Tagline

Make tomorrow more comfortable.

GUNZE is a Japanese corporate brand founded by Tsurukichi Hatano in Ayabe, Kyoto, in 1896. Originally a raw silk manufacturer, it now operates in four areas: apparel, functional solutions, medical, and life creation. Its business ranges from innerwear and legwear to industrial materials, medical materials, and commercial facility management, making it a long-established manufacturer. Its brand statement is “Comfort Solutions for Life,” and it provides products and services centered on comfort and designed to support people and the planet. It also has brands such as BODY WILD and KIREILABO.

Concept

Comfort Solutions for Life

GUNZE characteristics

Main traits of GUNZE

Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of GUNZE relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2008

Year Brand Category Description

2008

the GUNZE

Sub-brand

Clothing

A direct-store-exclusive line focused on basic apparel made in Japan

An official brand bearing the parent brand’s name, offered through Gunze’s official online

An official brand bearing the parent brand’s name, offered through Gunze’s official online store and directly operated stores. Centered on a commitment to Japanese manufacturing and natural or naturally derived materials, it offers essentials such as 100% cotton and wool underwear, pajamas, and accessories. While other brand groups differentiate products by use-specific functions and gentleness to the skin, the GUNZE occupies a core position, presenting the origins of Gunze’s craftsmanship through everyday wear.

2008 Sub-brand

the GUNZE

Clothing

A direct-store-exclusive line focused on basic apparel made in Japan

An official brand bearing the parent brand’s name, offered through Gunze’s official online

Collaboration partners

Dates and partner brands

All collaborations

2026.01.15

SOSHI OTSUKI

Collaborative items with GUNZE were announced. The collaboration with the Japanese apparel and innerwear company, founded in 1896, was explicitly identified at Pitti Uomo 109 as one of the collaborations for that season. Public information provides few details about individual product names.