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SOSHI OTSUKI

SOSHI OTSUKI

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Country: Japan
Founded: 2015 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

SOSHIOTSUKI is a Japanese menswear brand launched in 2015 by designer Soshi Otsuki. After studying in the menswear course at Bunka Fashion College, Otsuki founded the brand, whose work is rooted in his interest in traditional Japanese performing arts and centers on translating Japanese ideas into clothing through precise tailoring and craftsmanship. The brand was shortlisted for the LVMH Prize in 2016, received the Tokyo New Designer Award in 2019, and won the Tokyo Fashion Award in 2024.

Concept

The brand proposes a form of dandyism shaped by Japanese spirituality and tailoring techniques.

SOSHI OTSUKI characteristics

Main traits of SOSHI OTSUKI

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of SOSHI OTSUKI relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations

2026.01.15

GUNZE

Collaborative items with GUNZE were announced. The collaboration with the Japanese apparel and innerwear company, founded in 1896, was explicitly identified at Pitti Uomo 109 as one of the collaborations for that season. Public information provides few details about individual product names.

2026.01.15

CAMISAS MANOLO

A collaboration with CAMISAS MANOLO. A design conceals glossy polka-dot fabric behind the shirt placket, which can be brought out to resemble a tie. The detail is inspired by the gesture of office workers tucking their ties into their pockets when dining.

2026.01.15

ASICS SportStyle

A new partnership with ASICS SportStyle. The presentation layers velvet/velour track hoodies and velour matching sets within the context of SOSHI OTSUKI’s tailoring. It suggests an intention to reinterpret sport from the perspectives of the body and structure.

2026.01.15

PROLETA RE ART

A collaboration with PROLETA RE ART featuring a matching set made by upcycling vintage clothing, with fabric scraps sewn on and sashiko-like stitching applied across the pieces. The design foregrounds layers of material, a handmade quality, and the appearance of age.

2025.12.04

ZARA

The first collaboration with ZARA. The theme is “A Sense of Togetherness.” The collection includes pinstripe coats and suit blazers, flannel sets, poplin shirts, cable-knit cardigans, and more. It also includes womenswear, kidswear, and pet products.