Tagline
Artwork：Iconic Denim：Better Denim
BONUM is a remake brand centered on Japanese denim. Based on craftsmanship that reconstructs vintage clothing and a sustainable approach, it began in Shibuya, Tokyo, in 2013 as FROM BONUM, and evolved in 2015 to focus more on sustainability. It expanded fully into womenswear starting with the Spring/Summer 2019 season. It was launched by Tsubasa Yamaguchi and Akinori Mogi.
Concept
Modern, structured products and unique ideas. A presence that allows people to style themselves in their own way, anytime, anywhere, and however they like. It aims to offer a relaxed, unpretentious mood with room to breathe, where the enjoyment comes from mixing styles.