GU

Basic information

Country
Japan
Founded
2006

Overview

GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven items at accessible prices. Its brand message is “YOUR FREEDOM,” and its slogan is “The freedom to reinvent yourself.”

Concept

The freedom to reinvent yourself.

Tagline

YOUR FREEDOM