ADMIX

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Overview

ADMIX is a Japanese multi-brand shop operated by Mindwind Co., Ltd. Its target audience is the U-18 generation, up to around age 18, and its offerings focus primarily on select-shop and young casual categories. In 2006, the company began developing ADMIX and AIRY as new business formats. Planning, manufacturing, and sales are handled by Mindwind Co., Ltd. (Representative Director: 福沢 鎮州; founded March 1, 1972). The company also carries its original brand A.S.M and the British denim brand LONDON DENIM, among others.

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