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BEAUTY&YOUTH UNITED ARROWS
Basic information
Overview
BEAUTY&YOUTH UNITED ARROWS is a men’s and women’s select shop operated by UNITED ARROWS. It launched in 2006, with Jiro Adachi (creative director) involved as the person who coined the name “BEAUTY&YOUTH.” Centered on “beauty” supported by a commitment to quality and “youthfulness” that is not bound by age, it offers a wide range of styles from casual to formal, comprising items from Japan and around the world.
Concept
“Beauty” grounded in cleanliness and refinement, with a commitment to quality. “Youthfulness” drawn from free thinking and intellectual curiosity, regardless of age. This is a select shop curated with an emotional sensibility, with the aim of embodying the essential “beauty” and “youthfulness” of the present / next era and enriching everyday life.
Tagline
Timeless Beauty and Youthfulness, Curated with Emotion
Parent brands
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UNITED ARROWS 1989
BEAUTY&YOUTH UNITED ARROWS launched in Fall/Winter 2006 as an independent line, separating from the casual line previously offered within UNITED ARROWS stores. While UNITED ARROWS focuses on dress, BEAUTY&YOUTH UNITED ARROWS takes the casual focus, built around free thinking and intellectual curiosity unconstrained by age. It also serves as the parent line for its current group of derivative labels.
A major line at the core of the casual segment
Sub-brands
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LOEFF 2019
A label launched in Fall/Winter 2019 by Rika Suzuki, who was responsible for design at BEAUTY&YOUTH UNITED ARROWS. While its parent brand selects a wide range of everyday menswear and womenswear and offers styles that span different categories, LOEFF develops clothing centered on traditional styles, incorporating ideas from workwear and menswear and emphasizing materials, tailoring, and details. It began with womenswear, added menswear in Spring/Summer 2020, and now offers clothing for both men and women. Whereas koti BEAUTY&YOUTH specializes in nature and the outdoors, LOEFF is positioned as an adult-oriented offshoot line centered on everyday clothing that people want to continue wearing as they grow older, foregrounding the designer’s perspective and craftsmanship.
An adult-oriented offshoot line that emphasizes materials and tailoring
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koti BEAUTY&YOUTH 2021
An outdoor label that debuted from BEAUTY&YOUTH UNITED ARROWS in 2021. While the parent brand offered a broad range of menswear, womenswear, and accessories, koti—a name meaning “home” in Finnish—used the tagline “CREATIVE CAMPING STORE” and developed apparel, gear, items made with functional materials, and collaborations with other brands, all rooted in camping and the outdoors. It served a style that moved seamlessly between nature and the city, and was positioned as a functional specialist label connecting the field and the city, distinct from everyday clothing lines for adults that emphasize materials and tailoring, such as LOEFF. It ended with the Fall/Winter 2025 season.
An outdoor-focused line connecting nature and the city