koti BEAUTY&YOUTH

Country

Japan

Founded

2021

Category

Clothing / Lifestyle products

No longer active

koti BEAUTY&YOUTH is a Japanese outdoor label launched in 2021 by United Arrows, which operates BEAUTY&YOUTH UNITED ARROWS. Kotaro Nakajima was involved in its launch. Named after the Finnish word koti, meaning “home,” the label developed camping gear, outdoor wear, and original items made with functional materials under the concept “CREATIVE CAMPING STORE.” It viewed the outdoors as a “traveling home” where people could spend time in an open and relaxed way, and proposed a style suited to moving between nature and the city. The label ended with the Fall/Winter 2025 season.

CREATIVE CAMPING STORE

• BEAUTY&YOUTH UNITED ARROWS 2006

  An outdoor label that debuted from BEAUTY&YOUTH UNITED ARROWS in 2021. While the parent brand offered a broad range of menswear, womenswear, and accessories, koti—a name meaning “home” in Finnish—used the tagline “CREATIVE CAMPING STORE” and developed apparel, gear, items made with functional materials, and collaborations with other brands, all rooted in camping and the outdoors. It served a style that moved seamlessly between nature and the city, and was positioned as a functional specialist label connecting the field and the city, distinct from everyday clothing lines for adults that emphasize materials and tailoring, such as LOEFF. It ended with the Fall/Winter 2025 season.

  An outdoor-focused line connecting nature and the city