PIKO is a surf-inspired apparel brand launched in Hawaii in 1994 by Kevin Kamakura and Wade Morisato. The brand name “PIKO” means “navel” in Hawaiian. The brand has offered clothing and fashion accessories for men and women, centered on streetwear and casual styles, with the aim of sharing the appeal of Hawaii’s nature and culture and the philosophy “Pono,” which Hawaiians value, with many people.
Concept
A brand that aims to share the appeal of Hawaii’s nature and culture, as well as the philosophy “Pono,” which Hawaiians value, with many people.