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Dita Eyewear

Dita Eyewear

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Country: United States
Founded: 1995 1990s
Category: Eyewear
Related brands: Eyewear brands founded in the 1990s Eyewear brands from United States

Overview

Tagline

Perfecting the Art of Eyewear

DITA Eyewear is a luxury eyewear brand from the United States, founded in Los Angeles in 1995 by John Juniper and Jeff Solorio. Focusing on sunglasses and optical frames, it uses “Perfecting the Art of Eyewear” as its official slogan. Based on high-precision design and Japanese craftsmanship, its products are characterized by the long production time and numerous processes required for a single frame. The brand continues to reinterpret timeless shapes and also offers derivative collections such as DITA Lancier.

Concept

creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology

Dita Eyewear characteristics

Main traits of Dita Eyewear

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Dita Eyewear relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

DITA Lancier

Sub-brand

Eyewear

A use-specific derivative line featuring lenses for different environments.

DITA Lancier is a derivative collection that retains the coin-press detailing of DITA itse

DITA Lancier is a derivative collection that retains the coin-press detailing of DITA itself while being finished in Japan. Its three lens types—Land, Sea, and Air—improve visibility for different uses: Land is designed for running and cycling on land, Sea for coastal and on-water settings, and Air for high-altitude and open environments. It features lightweight, durable materials, titanium, non-slip nose pads and temples, and compatibility with retention cords, while blocking UV and blue-spectrum light and enhancing optical precision. Spanning sunglasses and optical eyewear, it serves as the line that foregrounds use-specific functionality in relation to DITA’s main line.

2019 Sub-brand

DITA Lancier

Eyewear

A use-specific derivative line featuring lenses for different environments.

DITA Lancier is a derivative collection that retains the coin-press detailing of DITA itse