Alternative Earth was a sustainable apparel line launched in 2004 by Alternative Apparel, based in Atlanta, USA, and widely introduced as an eco collection in 2007. It offered T-shirts, sweatshirts, hoodies, loungewear, dresses, and bags made with materials such as organic cotton, recycled polyester, and rayon derived from natural sources. Its philosophy was “Make a difference with what you wear,” and it emphasized environmentally conscious production methods, including low-impact dyeing and natural wash treatments. Its initiatives were later integrated across Alternative as a whole, and the line was discontinued.
Concept
Make a difference with what you wear