Tagline
no rules active
Frankies Bikinis Active is the activewear/athleisure line of the U.S.-based lifestyle brand Frankies Bikinis, launched in 2012 by mother-daughter duo Mimi and Francesca Aiello at their home in Malibu. In December 2021, founder and creative director Francesca Aiello launched the line as a 12-piece collection. Centered on a hybrid of fashion-forward activewear and athleisure, it is built around the idea of “no rules active,” highlighting that its pieces can be worn whenever and however one likes, for any activity. The line includes leggings, bralettes, and crop tops.
Concept
this line was created to be worn as you please, when you please, and for whatever activity you decide.