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Frankies Bikinis

Frankies Bikinis

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Country: United States
Founded: 2012 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

Tagline

#FrankiesGirl

Frankies Bikinis is a women-led lifestyle brand centered on swimwear, launched in 2012 by mother and daughter Mimi and Francesca Aiello at their home in Malibu, California. Built around bikinis and one-pieces, the brand has expanded into ready-to-wear, knitwear, and activewear, and is committed to creating styles that help women feel more confident. It began with Francesca designing on the beach in search of swimwear that felt right and made her feel confident. The brand has also expanded beyond swimwear into areas such as Beauty Frankies Essentials.

Concept

a commitment to crafting styles that make women feel more confident.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2020-2021

Year Brand Category Description

2020

Frankies Bikinis Beauty

Sub-brand

Beauty and cosmetics

A beauty offshoot line focused on makeup for the beach.

An official offshoot line launched by Frankies Bikinis in 2020 as it expanded into the bea

An official offshoot line launched by Frankies Bikinis in 2020 as it expanded into the beauty category. It is a clean beauty line developed by founder Francesca Aiello, starting with her own beach makeup, and centers on the Essentials Collection, with products including Glow Moisturizer, Glow Mist, and Glow Tint. As a beauty line intended for everyday use before and after the beach, it represents the brand’s first expansion beyond swimwear.

2021

Frankies Bikinis Active

Sub-brand

Clothing

An extended line connecting everyday wear and workout clothing.

An official offshoot line of Frankies Bikinis, fully launched in 2021. It began with a 12-

An official offshoot line of Frankies Bikinis, fully launched in 2021. It began with a 12-piece debut collection, extending the brand’s swimwear-rooted approach to body expression into workout-oriented items such as leggings, bra tops, and bodysuits. Officially positioned between fashion-forward activewear and athleisure, it serves a role spanning everyday wear and workout clothing.

2020 Sub-brand

Frankies Bikinis Beauty

Beauty and cosmetics

A beauty offshoot line focused on makeup for the beach.

An official offshoot line launched by Frankies Bikinis in 2020 as it expanded into the bea