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Abc. 123.

Abc. 123.

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Country: United States
Founded: 2021 2020s
Category: Clothing Textiles and material technology
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

Simplicity is rebellion.

Abc.123 is a sub-label of Advisory Board Crystals, launched in 2021 under Los Angeles-based Advisory Board Crystals, founded in 2015 by Heather Haber and Remington Guest. A minimal, seasonless basics line, it offers hoodies, sweatshirts, T-shirts, and trackwear featuring heavyweight fleece (123 fleece), the EMF-blocking PulsePocket, and details such as signature pull tabs and holographic authentication.

Concept

A more approachable, seasonless essentials line focusing on heavyweight staples and functional details.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2015

Year Brand Category Description

2015

Advisory Board Crystals

Parent brand

Clothing

An accessible basics line for everyday wear

Abc.123. is a sub-label introduced by Advisory Board Crystals (ABC) in January 2021. Disti

Abc.123. is a sub-label introduced by Advisory Board Crystals (ABC) in January 2021. Distinct from its main conceptual and capsule collections, it focuses on seasonless basics. The line centers on hoodies, sweatshirts, and T-shirts made from durable materials such as custom-milled “123” fleece and heavyweight jersey. It carries over brand details such as hologram authentication patches, pull tabs, and pulse pockets, while being offered at price points and through distribution intended for everyday wear.

2015 Parent brand

Advisory Board Crystals

Clothing

An accessible basics line for everyday wear

Abc.123. is a sub-label introduced by Advisory Board Crystals (ABC) in January 2021. Disti