Tagline
THIRST FOR MORE
CamelBak is a hydration gear brand founded in the United States in 1989 by Michael Eidson. Its origins lie in Eidson's development of a prototype hands-free hydration system that allowed users to drink through a tube, in response to the challenges of staying hydrated during bicycle races. The brand offers hydration packs, hydration vests, reusable bottles, and carry products for outdoor, cycling, running, and military use. As a pioneer of the hands-free hydration category, it advocates innovation in outdoor hydration and carry solutions and support for an active lifestyle.
Concept
To continuously reinvent outdoor hydration and carry solutions that empower an active lifestyle.