Tagline
CLOTHING WITHOUT PREJUDICE
CROSS COLOURS is a streetwear brand founded in 1989 in Los Angeles, United States, by designer Carl Jones and graphic designer Thomas “T.J.” Walker. Against the backdrop of hip-hop culture, it began with apparel aimed at African American youth and developed a style combining vivid colors, oversized clothing, and social messages about topics such as education and anti-violence. The brand adopted “CLOTHING WITHOUT PREJUDICE” as its guiding principle and became widely known in the 1990s through wearers such as Will Smith, becoming one of the pioneering brands in U.S. streetwear. After suspending operations, it relaunched in 2014. Today, in addition to apparel and accessories, it also operates CXC Atelier, which handles limited wearable art.
Concept
education and unity