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CAT WWR (Workwear Redefined)

CAT WWR (Workwear Redefined)

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Country: United States
Founded: 2019 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

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Overview

Tagline

Workwear Redefined

CAT WWR is a workwear lifestyle line derived from the U.S. Cat brand. It presented its first collection at Pitti Uomo in 2019. Extending Cat’s workwear heritage, rooted in the construction and resource industries, into contemporary everyday wear, it offers jackets, pants, shirts, T-shirts, and other items, focusing primarily on menswear that prioritizes durability and quality. The brand’s stated approach is to draw on its knowledge of quality, durability, and innovation to provide contemporary products suited to everyday life.

Concept

Caterpillar Workwear Redefined (CAT WWR) seeks to build upon our knowledge of quality, durability, and innovation, whilst delivering a contemporary product fit for everyday life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1950

Year Brand Category Description

1950

Cat

Parent brand

Footwear

An apparel line that reworks workwear for everyday wear

CAT WWR (Workwear Redefined) is a licensed apparel line that carries on Caterpillar’s bran

CAT WWR (Workwear Redefined) is a licensed apparel line that carries on Caterpillar’s brand heritage and is one of CAT Apparel’s main divisions. While CAT Workwear focuses on practical use in work environments, including high-visibility clothing, WWR uses classic workwear fabrics and design details to offer clothing for everyday wear. Unlike CAT Footwear, which handles footwear, WWR’s role within apparel is to connect workwear roots with contemporary everyday clothing. Official descriptions also indicate that it is aimed at the contemporary fashion market in Europe.

1950 Parent brand

Cat

Footwear

An apparel line that reworks workwear for everyday wear

CAT WWR (Workwear Redefined) is a licensed apparel line that carries on Caterpillar’s bran