Fendi

Fendi 365 was one of the diffusion lines introduced by FENDI in the past and is known as a name for product ranges with a greater focus on everyday use. Alongside Fendissime and Fendi Country (later Fendi Jeans), it is documented as an example of a line developed at the time through external manufacturing and distribution under licensing agreements.

Fendissime was a diffusion line launched by FENDI in 1983, developing collections centered on fur and including ready-to-wear and handbags. Silvia Venturini Fendi and others were involved in its design during some periods. The line operated through the 1990s and ended in 2001. It served to develop the brand codes through a concept distinct from that of the main collection.

Fendi Casa is a home furnishings sub-line developed by FENDI, offering products for living spaces, including furniture, lighting, textiles, and kitchen items. Since its establishment, it had expanded its business through licensing and collaborations with external partners. In 2021, it was reported that FENDI and Design Holding established FF Design as a joint venture and reorganized the framework for product development, production, and distribution. In recent years, with creative involvement from figures including Silvia Venturini Fendi, the line has served to extend the maison’s signatures and craftsmanship into the interior design field.

Fan di Fendi is a fragrance line introduced by FENDI in 2010 through LVMH’s fragrance division. Beginning with a women’s eau de parfum, it was followed by spin-off fragrances for men. It was positioned as a key part of FENDI’s official expansion into the fragrance category. Fragrance distribution was suspended once in 2015, and in recent years the brand has announced its return to the perfume market.

Fendi Kids is a diffusion line for children and babies offered under the FENDI name. Centered on children’s RTW, shoes, accessories, and baby products, it offers products that rework the FF monogram and the Maison’s icons to suit different ages and sizes. In terms of operations, the line is developed on the basis of a collaboration with Italian children’s clothing manufacturer Simonetta. According to reports, FENDI acquired a stake in Fendi Kids in 2016, and a structure in which Simonetta serves as its exclusive production and supply partner has continued. The collections continue to be distributed through directly operated stores and department stores.

Fendi Country, later referred to as Fendi Jeans, was one of the diffusion lines developed by FENDI under the casual/denim category, and was offered with product assortments and distribution formats intended for specific markets. Historical records indicate that, like other diffusion lines, it was produced and sold under license.

Fendi Maglia is a name used for offerings centered on knitwear (maglia), and knit items under the same name can also be found among past capsules and vintage pieces. It was used as a positioning that applied FENDI’s existing codes to knit products, and references to it remain in archive and retail histories.