Concept
Pursuing a simple, refined wardrobe that does not restrict women’s movement.
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Pursuing a simple, refined wardrobe that does not restrict women’s movement.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of CHANEL relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Parent brands and sub-brands, ordered by founding year.
The brand’s highest tier of haute couture
CHANEL Haute Couture is the Maison’s haute couture division, a line centered on one-of-a-k
CHANEL Haute Couture is the Maison’s haute couture division, a line centered on one-of-a-kind pieces made by hand in its ateliers and custom creations for clients. It operates under a production and presentation system separate from ready-to-wear and is positioned at the brand’s highest level through presentations scheduled in accordance with the official Paris Haute Couture calendar.
A division responsible for the fragrance and beauty business
CHANEL Parfums Beauté(Les Parfums CHANEL) is a business division that handles fragrances a
CHANEL Parfums Beauté(Les Parfums CHANEL) is a business division that handles fragrances and cosmetics. Since the establishment of Les Parfums Chanel, it has been responsible for the brand’s fragrance and beauty business. As a division with legal status, CHANEL Parfums Beauté is responsible for distributing fragrance, makeup, and skincare products worldwide.
Fine jewelry for everyday wear
CHANEL Fine Jewelry refers to a line of ready-made fine jewelry, including signature colle
CHANEL Fine Jewelry refers to a line of ready-made fine jewelry, including signature collections such as COCO CRUSH and Camélia. It offers products centered on 18K gold and diamonds through boutiques and authorized retailers, with broader distribution and relatively versatile formats than Haute Joaillerie.
The high jewelry division occupying the top tier
CHANEL High Jewelry (Haute Joaillerie) is a highly exclusive high jewelry division that us
CHANEL High Jewelry (Haute Joaillerie) is a highly exclusive high jewelry division that uses rare gemstones and produces its pieces at dedicated production studios and ateliers. Each collection is presented in limited releases, and the division is distinguished from Fine Jewelry by its production scale, rarity, and price range, with dedicated production arrangements covering everything from material selection to creation.
A high-watchmaking line responsible for watchmaking
CHANEL Watches is the Maison’s watch division, centered on collections such as J12, Premiè
CHANEL Watches is the Maison’s watch division, centered on collections such as J12, Première, and Boy·Friend. Through the Swiss CHANEL Watch Manufacture, it also develops movements and produces Haute Horlogerie pieces, offering watch products in coordination with the jewelry division as an independent business line.
A special collection created in collaboration with artisan workshops
CHANEL Métiers d'Art is a special collection produced in collaboration with the maison’s a
CHANEL Métiers d'Art is a special collection produced in collaboration with the maison’s artisan workshops (métiers), including those specializing in embroidery, millinery, and knitwear. Presented in various locations once a year or at irregular intervals, it features highly thematic pieces incorporating local cultures and materials. Its production background and purpose differ from those of the regular seasonal collections.
The brand’s highest tier of haute couture
CHANEL Haute Couture is the Maison’s haute couture division, a line centered on one-of-a-k
CHANEL Haute Couture is the Maison’s haute couture division, a line centered on one-of-a-kind pieces made by hand in its ateliers and custom creations for clients. It operates under a production and presentation system separate from ready-to-wear and is positioned at the brand’s highest level through presentations scheduled in accordance with the official Paris Haute Couture calendar.
A division responsible for the fragrance and beauty business
CHANEL Parfums Beauté(Les Parfums CHANEL) is a business division that handles fragrances a
CHANEL Parfums Beauté(Les Parfums CHANEL) is a business division that handles fragrances and cosmetics. Since the establishment of Les Parfums Chanel, it has been responsible for the brand’s fragrance and beauty business. As a division with legal status, CHANEL Parfums Beauté is responsible for distributing fragrance, makeup, and skincare products worldwide.
Fine jewelry for everyday wear
CHANEL Fine Jewelry refers to a line of ready-made fine jewelry, including signature colle
CHANEL Fine Jewelry refers to a line of ready-made fine jewelry, including signature collections such as COCO CRUSH and Camélia. It offers products centered on 18K gold and diamonds through boutiques and authorized retailers, with broader distribution and relatively versatile formats than Haute Joaillerie.
The high jewelry division occupying the top tier
CHANEL High Jewelry (Haute Joaillerie) is a highly exclusive high jewelry division that us
CHANEL High Jewelry (Haute Joaillerie) is a highly exclusive high jewelry division that uses rare gemstones and produces its pieces at dedicated production studios and ateliers. Each collection is presented in limited releases, and the division is distinguished from Fine Jewelry by its production scale, rarity, and price range, with dedicated production arrangements covering everything from material selection to creation.
A high-watchmaking line responsible for watchmaking
CHANEL Watches is the Maison’s watch division, centered on collections such as J12, Premiè
CHANEL Watches is the Maison’s watch division, centered on collections such as J12, Première, and Boy·Friend. Through the Swiss CHANEL Watch Manufacture, it also develops movements and produces Haute Horlogerie pieces, offering watch products in coordination with the jewelry division as an independent business line.
A special collection created in collaboration with artisan workshops
CHANEL Métiers d'Art is a special collection produced in collaboration with the maison’s a
CHANEL Métiers d'Art is a special collection produced in collaboration with the maison’s artisan workshops (métiers), including those specializing in embroidery, millinery, and knitwear. Presented in various locations once a year or at irregular intervals, it features highly thematic pieces incorporating local cultures and materials. Its production background and purpose differ from those of the regular seasonal collections.
Dates and partner brands
In an announcement on 2020-10-12, Chanel acquired Italian shoe manufacturer Ballin. It strengthened its footwear manufacturing capabilities and advanced supply chain integration, helping secure a long-term production system.
The announcement on 2012-09-26 that Paraffection had acquired Causse. The acquisition aimed to incorporate the craftsmanship of the luxury glove maker, secure the supply of gloves and leather goods, and protect its workshop.
Chanel integrated Goossens into Paraffection (around 2005). As a metalworking atelier, it handled decorative components and goldwork, strengthening the supply of metal embellishments for costume jewelry and other items.
Around 2001, Chanel is said to have established a relationship with Bell & Ross involving investment and collaboration, marking the starting point for cooperation and technical and capital ties in the watch sector.
Chanel incorporated Maison Michel. The workshop specializes in millinery (hats), supplying hats and head accessories for Chanel and operating in connection with the Paraffection system.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
CHANEL is from France.
CHANEL was founded in 1910.
CHANEL covers the following categories: Clothing, Bags, Accessories, Footwear, Eyewear, Watches, Fragrance, Beauty and cosmetics, Wallets.