CHANEL

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Overview

CHANEL is a luxury maison founded in Paris, France, in 1910 by Gabrielle “Coco” Chanel. It operates across a wide range of fields, including haute couture, ready-to-wear, bags, accessories, jewelry, watches, fragrance, and beauty. At the heart of the brand is its founder’s vision of a simple, refined wardrobe that does not restrict women’s movement, with signatures such as the little black dress, tweed suit, and quilted bag. It has established a prominent position worldwide.

Concept

Pursuing a simple, refined wardrobe that does not restrict women’s movement.

CHANEL characteristics

CHANEL: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of CHANEL

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of CHANEL relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
6 brands
Founded
1915-2002
1915 Sub-brand
CHANEL Haute Couture
Clothing

The brand’s highest tier of haute couture

CHANEL Haute Couture is the Maison’s haute couture division, a line centered on one-of-a-k

CHANEL Haute Couture is the Maison’s haute couture division, a line centered on one-of-a-kind pieces made by hand in its ateliers and custom creations for clients. It operates under a production and presentation system separate from ready-to-wear and is positioned at the brand’s highest level through presentations scheduled in accordance with the official Paris Haute Couture calendar.

1924 Sub-brand
CHANEL Parfums Beauté
Fragrance

A division responsible for the fragrance and beauty business

CHANEL Parfums Beauté(Les Parfums CHANEL) is a business division that handles fragrances a

CHANEL Parfums Beauté(Les Parfums CHANEL) is a business division that handles fragrances and cosmetics. Since the establishment of Les Parfums Chanel, it has been responsible for the brand’s fragrance and beauty business. As a division with legal status, CHANEL Parfums Beauté is responsible for distributing fragrance, makeup, and skincare products worldwide.

1932 Sub-brand
CHANEL Fine Jewelry
Accessories

Fine jewelry for everyday wear

CHANEL Fine Jewelry refers to a line of ready-made fine jewelry, including signature colle

CHANEL Fine Jewelry refers to a line of ready-made fine jewelry, including signature collections such as COCO CRUSH and Camélia. It offers products centered on 18K gold and diamonds through boutiques and authorized retailers, with broader distribution and relatively versatile formats than Haute Joaillerie.

1932 Sub-brand
CHANEL High Jewelry
Accessories

The high jewelry division occupying the top tier

CHANEL High Jewelry (Haute Joaillerie) is a highly exclusive high jewelry division that us

CHANEL High Jewelry (Haute Joaillerie) is a highly exclusive high jewelry division that uses rare gemstones and produces its pieces at dedicated production studios and ateliers. Each collection is presented in limited releases, and the division is distinguished from Fine Jewelry by its production scale, rarity, and price range, with dedicated production arrangements covering everything from material selection to creation.

1987 Sub-brand
CHANEL Watches
Watches

A high-watchmaking line responsible for watchmaking

CHANEL Watches is the Maison’s watch division, centered on collections such as J12, Premiè

CHANEL Watches is the Maison’s watch division, centered on collections such as J12, Première, and Boy·Friend. Through the Swiss CHANEL Watch Manufacture, it also develops movements and produces Haute Horlogerie pieces, offering watch products in coordination with the jewelry division as an independent business line.

2002 Sub-brand
CHANEL Métiers d'Art
Clothing

A special collection created in collaboration with artisan workshops

CHANEL Métiers d'Art is a special collection produced in collaboration with the maison’s a

CHANEL Métiers d'Art is a special collection produced in collaboration with the maison’s artisan workshops (métiers), including those specializing in embroidery, millinery, and knitwear. Presented in various locations once a year or at irregular intervals, it features highly thematic pieces incorporating local cultures and materials. Its production background and purpose differ from those of the regular seasonal collections.

Collaboration partners

Dates and partner brands

All collaborations
2020.10.12

Ballin

In an announcement on 2020-10-12, Chanel acquired Italian shoe manufacturer Ballin. It strengthened its footwear manufacturing capabilities and advanced supply chain integration, helping secure a long-term production system.

2012.09.26

Causse

The announcement on 2012-09-26 that Paraffection had acquired Causse. The acquisition aimed to incorporate the craftsmanship of the luxury glove maker, secure the supply of gloves and leather goods, and protect its workshop.

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Goossens

Chanel integrated Goossens into Paraffection (around 2005). As a metalworking atelier, it handled decorative components and goldwork, strengthening the supply of metal embellishments for costume jewelry and other items.

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Bell & Ross

Around 2001, Chanel is said to have established a relationship with Bell & Ross involving investment and collaboration, marking the starting point for cooperation and technical and capital ties in the watch sector.

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Maison Michel

Chanel incorporated Maison Michel. The workshop specializes in millinery (hats), supplying hats and head accessories for Chanel and operating in connection with the Paraffection system.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about CHANEL

Country of origin, founding year, categories and parent brands.

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