Tagline
From the cockpit to the wrist
Bell & Ross is a luxury watch brand founded in Paris, France, in 1994 by Carlos‑A. Rosillo and Bruno Belamich. Its aim is to create watches suited to professional use, and its signature is the “circle-in-a-square” design inspired by aeronautical instruments. The brand’s motto is “From the cockpit to the wrist.” In its early years, production was handled by Germany’s Sinn, before the brand established a Swiss production system. It offers aviation, diving, and urban lines, centered on collections such as BR‑01, BR‑03, and BR‑05.
Concept
To create watches perfectly suited for professional use, blending aeronautical inspiration, functionality and robustness.