Djula

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: France
Founded: 1994 1990s
Category: Accessories
Related brands: Accessories brands founded in the 1990s Accessories brands from France

Overview

Tagline

MORE IS BETTER

Djula is a French jewelry house founded in Paris in 1994 by Alexandre Corrot. It reinterprets the codes of traditional jewelry, centering on a bold world that combines romance and rebellion, and offers fine jewelry, high jewelry, and earrings. It officially espouses the idea that “luxury should be accessible to everyone” and is known for collections such as Barbelé and Union. Through collections designed for layering and stacking, it offers jewelry suited to everyday wear.

Concept

DJULA has gradually established itself as an avant-garde House, reinventing the codes of traditional jewelry with bold creations and a unique style, both romantic and rebellious.

Djula characteristics

Main traits of Djula

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Djula relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.