MERCIER

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Country: France
Founded: 1919 1910s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 1910s Clothing brands from France

Overview

Tagline

Be happy on your bike!

MERCIER is a cycle manufacturing brand founded in 1919 in Saint-Étienne, France, by Émile Mercier and his brothers Marcel and Constant. Although it closed in the late 1980s, the family revived the brand in 2019 as a clothing line for road cycling. Centered on road cycling, it is built around values such as challenge and connections with history, nature, and others. Its products are manufactured in the EU, with some textiles also produced in France.

Concept

For Mercier, cycling is more than a sport: it's a way to challenge one’s self and connect with history, nature, others and oneself. Cycling is a global, social experience.

MERCIER characteristics

Main traits of MERCIER

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MERCIER relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.