Vionnet

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Country: France
Founded: 1912 1910s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 1910s Clothing brands from France

Overview

Tagline

For Fashion explorers. Curious, modern, avante-garde.

Vionnet is an haute couture house founded in 1912 by Madeleine Vionnet in Paris, France. With bias cuts, geometric tailoring, and draping as its signature, it presents women’s haute couture and prêt-à-porter. The brand’s guiding principles are “Proportion, Movement, Balance and Truth,” and the maison’s historical archives are held at the Musée des Arts Décoratifs (Pavillon de Marsan, Palais du Louvre) in Paris.

Concept

Proportion, Movement, Balance and Truth

Vionnet characteristics

Main traits of Vionnet

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Minimal & basics: Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Vionnet relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

Vionnet Demi‑Couture

Sub-brand

Clothing

A line positioned between haute couture and ready-to-wear

Vionnet Demi-Couture is a demi-couture line officially launched by Maison Vionnet. In Janu

Vionnet Demi-Couture is a demi-couture line officially launched by Maison Vionnet. In January 2014, Goga Ashkenazi, then owner and director, appointed designer Hussein Chalayan and announced the line, presenting its collection during Paris Haute Couture Week. Demi-couture occupies a price range and production process between haute couture and ready-to-wear, with pieces made using made-to-measure services and high-level tailoring techniques distributed in limited quantities. The line’s previous operations were temporarily suspended following a business restructuring (voluntary liquidation) in 2018, but after a transfer of ownership and reorganization, the brand is preparing to relaunch.

2012 Sub-brand

Vionnet Demi‑Couture

Clothing

A line positioned between haute couture and ready-to-wear

Vionnet Demi-Couture is a demi-couture line officially launched by Maison Vionnet. In Janu