Karl Lagerfeld

LAGERFELD is a separate label within the KARL LAGERFELD portfolio, positioned as its menswear line and focused on wardrobes for everyday urban life. While KARL is online-led and KARL LAGERFELD PARIS is premium ready-to-wear for North America, LAGERFELD serves as a core line linking classic wardrobes with an urban masculine image, complementing the areas of tailoring and everyday wear. It also offers accessories and provides a framework for the menswear category.

KARL is a line launched exclusively online for digitally oriented customers, positioned as an entry point for bringing the KARL LAGERFELD brand codes to a wider audience. While KARL LAGERFELD PARIS focuses on premium ready-to-wear for North America and LAGERFELD is dedicated exclusively to menswear, KARL plays a greater role in creating a pathway to the collection as a whole, including accessories. With online channels at the center of its sales and promotion, it broadens access to the brand’s world.

KARL LAGERFELD PARIS is a line that launched in North America in 2016 through a joint venture with G-III and has been developed independently for the North American market while bearing the brand name. Whereas KARL serves as an online-first entry point, this line centers on premium ready-to-wear and also offers accessories, shoes, and handbags. Its product range is broader than that of KARL itself, and its role is distinct from LAGERFELD’s menswear-only line.

KARL LAGERFELD KIDS is an official line that extends the parent brand’s design DNA for children, with CWF responsible for its design since 2016. It offers baby, newborn, girls’ and boys’ ranges, including ready-to-wear and accessories featuring the brand’s icons and Choupette motifs. It translates the world of KARL for younger age groups and is positioned as a pillar of the brand’s family offering.

Karl Lagerfeld Jeans is a denim-focused sub-line launched for Spring/Summer 2023 with a dedicated design team and product development structure. Its official website offers jeans, jackets, T-shirts, bags, and shoes for women and men, extending the brand’s core codes outward from jeans. Distinct from KARL and KARL LAGERFELD PARIS, it has a specialization centered on denim.