KARL is a diffusion line of Karl Lagerfeld, presented in Paris in 2012 by designer Karl Lagerfeld. Focused primarily on womenswear, it offers ready-to-wear, bags, and accessories, and is characterized by online sales and a relatively affordable price range. The brand incorporates elements of Lagerfeld’s signature style, such as monochrome designs, fingerless gloves, and detachable collars, and designs products for urban customers of the digital generation.
Concept
An affordable diffusion line aimed at digitally oriented urban customers, with a primarily online presence