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Chloé Eyewear
Basic information
Overview
Chloé Eyewear is the eyewear line of the French maison Chloé, founded in Paris by Gaby Aghion in 1952. It began operating under a licensing agreement with Marchon Eyewear in 2012, and since 2020 Kering Eyewear has been responsible for its design, development, production, and global sales. Centered on a 1970s bohemian sensibility and a modern image of femininity, the line offers sunglasses and optical frames, as well as a line for children.
Concept
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Parent brands
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Chloé 1952
Chloé’s eyewear line, whose design, development, manufacturing, and distribution are operated under license through an exclusive agreement with Kering Eyewear. Through sunglasses and optical glasses, it expresses the Maison’s freedom and 1970s-inspired elements, expanding the accessories offering of the main collection for women. Under the new structure in 2021, a girls’ mini-me line was also added, and the products are managed separately from Chloé’s own supply chain as licensed products.
An eyewear focus expanded through licensing