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Chloé
Basic information
Overview
Chloé is a French luxury maison founded in Paris in 1952 by Gaby Aghion. A pioneer of luxury prêt-à-porter (ready-to-wear), it focuses primarily on womenswear and also offers accessories such as bags and shoes, as well as fragrances. In recent years, it has stated its mission, “Women Forward. For a fairer future.” and made clear its commitment to operating responsibly in social and environmental matters.
Concept
Women Forward. For a fairer future.
Sub-brands
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See by Chloé 2001
It emerged in the 2000s as a sister line that extended Chloé’s world into bags, small leather goods, and shoes. Drawing on creations from the main line, it functioned under an independent name as a separate entry point for everyday offerings and represented the diffusion segment. Its discontinuation was explicitly stated in the 2023 mission report, and the line is no longer active following a reorganization of the line structure.
A separate entry point for everyday offerings that complemented the main line
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Chloé Kids 2006
As Chloé’s children’s clothing division, it develops a licensed line ranging from babywear to girls’ clothing, adapting the design codes associated with the Maison’s womenswear for children. The official presentation describes everyday wear and clothing for special occasions with casual, sporty, elegant, and whimsical elements, and also highlights a mini-me concept linked to the womenswear collections. CWF serves as the licensing partner, positioning the line as an extension of the parent brand’s world across a different age group.
Extends the parent brand’s world to children’s clothing
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Chloé Signature 2008
The core line bringing together Chloé’s main fragrances, it encompasses the maison’s signature perfumes centered on classic rose. With Chloé Eau de Parfum at its center, it has expanded to include variations such as Naturelle, Lumineuse, and Intense, continually updating the lineage of its signature creations. While also offering refillable bottles, it has a distinct role from Atelier des Fleurs, which spans botanical themes, consistently supporting the classic scents that symbolize the maison.
Rose-centered core fragrance line
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Chloé Eyewear 2012
Chloé’s eyewear line, whose design, development, manufacturing, and distribution are operated under license through an exclusive agreement with Kering Eyewear. Through sunglasses and optical glasses, it expresses the Maison’s freedom and 1970s-inspired elements, expanding the accessories offering of the main collection for women. Under the new structure in 2021, a girls’ mini-me line was also added, and the products are managed separately from Chloé’s own supply chain as licensed products.
An eyewear focus expanded through licensing
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Atelier des Fleurs by Chloé 2019
A series of Chloé fragrances centered on various flowers and plants, composed from the perfumer’s memories and sensations. According to the brand, the scents are designed to complement one another and are developed to offer a wider range of combinations. The series also pays homage to Gaby Aghion’s pioneering perspective. Unlike the signature rose in Signature, it expands the scope of expression by presenting the distinct character of each floral material and plant individually. It currently also includes body care.
A series that broadens the range of expression of flowers and plants