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See by Chloé
Basic information
No longer active
Overview
See by Chloé, founded in 2001 as a diffusion line of the Paris-based French luxury brand Chloé, focused on women’s ready-to-wear and also offered accessories such as bags and shoes. In 2022, a policy was announced to gradually discontinue the line, with its phase-out proceeding under Chloé’s “single-brand” strategy.
Parent brands
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Chloé 1952
It emerged in the 2000s as a sister line that extended Chloé’s world into bags, small leather goods, and shoes. Drawing on creations from the main line, it functioned under an independent name as a separate entry point for everyday offerings and represented the diffusion segment. Its discontinuation was explicitly stated in the 2023 mission report, and the line is no longer active following a reorganization of the line structure.
A separate entry point for everyday offerings that complemented the main line