Fan di Fendi

Founded
2010 2010s

No longer active

Category

Primary categories

Overview

Fan di Fendi is a fragrance line launched in 2010 by Fendi, an Italian luxury maison. Delphine Lebeau and François Demachy were involved in developing the scents, and the line expanded from Eau de Parfum to include multiple flankers, such as Eau de Toilette, Eau Fraîche, Extreme, and a men's line. At its launch, it was said to be aimed at “liberal (...) sensual, playful and passionate women,” but the company discontinued its fragrance business in 2015.

Concept

liberal (...) sensual, playful and passionate women

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1925
1925 Parent brand
Fendi
Clothing

It serves to expand into the fragrance category.

Fan di Fendi is a fragrance line introduced by FENDI in 2010 through LVMH’s fragrance divi

Fan di Fendi is a fragrance line introduced by FENDI in 2010 through LVMH’s fragrance division. Beginning with a women’s eau de parfum, it was followed by spin-off fragrances for men. It was positioned as a key part of FENDI’s official expansion into the fragrance category. Fragrance distribution was suspended once in 2015, and in recent years the brand has announced its return to the perfume market.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Fan di Fendi

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