szu
Page language: English

BIRKENSTOCK

Basic information

Country
Germany
Founded
1774

Overview

BIRKENSTOCK is a footwear brand whose origins as a family of shoemakers in Germany are documented as dating back to 1774. In 1902, orthopedic shoemaker Konrad Birkenstock developed a contoured insole, and in 1925 registered the “Fussbett” (footbed) trademark. With the anatomically correct footbed at its core, the brand offers sandals, shoes, insoles, and other products, and states its purpose as “enabling people to walk the way nature intended.”

Concept

Our purpose is to empower all people to walk the way nature intended.

Tagline

Walking As Nature Intended

Sub-brands

  • BIRKENSTOCK Professional 1774

    A line that adapts the comfort derived from BIRKENSTOCK footbeds for occupational uses such as healthcare, hospitality, kitchen work, and outdoor work. It is organized into Healthcare, Hospitality, and Utility categories and addresses requirements such as slip resistance, oil resistance, water resistance, ESD protection, and toe caps. Equipped with replaceable footbeds, it serves a practical segment that prioritizes long hours of wear on the job and safety, unlike the core sandal collections.

    A practical line with enhanced safety features for work environments.

  • Papillio 1991

    A derivative line for women built around BIRKENSTOCK’s original footbed, adding heels, platforms, and retro wedges. While incorporating trend colors and prints, mixed materials, and thick soles, it retains the same footbed as the main line as the basis for comfort. In contrast to the main line, which focuses on flats, it adds height and character to outfits.

    A derivative line for women that adds height and character to outfits.

  • BIRKENSTOCK Bed Collection 2017

    A range of sleep systems that applies BIRKENSTOCK’s ergonomics to bedding. It extends the support and pressure-distribution principles developed through footbeds to beds, mattresses, and slatted frames, combining designs that follow the contours of the body with natural materials and functionality. It is positioned as a line that extends the health philosophy originating in footwear into the living space.

    A line that extends its functional design philosophy into the sleep category.

  • BIRKENSTOCK 1774 2019

    A limited line bearing the year of BIRKENSTOCK’s founding, it reinterprets classic models through creative collaborations. Starting with the signature molded footbed, its designs feature specially selected materials, colors, and finishes, and are made in German workshops. It is also characterized by a high proportion of specially sourced materials and rigorous quality testing. Connecting with creators around the world from its Paris base, this top-tier line renews the brand’s history and craftsmanship through an exclusivity distinct from the regular line.

    A limited line that reinterprets classic styles in a creative context.

  • BIRKENSTOCK Natural Skin Care 2019

    A beauty line through which BIRKENSTOCK extended its footwear context into natural care for the feet and hands. Newly introduced at a U.S. pop-up in 2017, it focused on all-natural foot and hand care. While the current Care Essentials range has expanded into comprehensive care that includes body care, this line is positioned as a derivative line with a greater focus on skincare.

    A derivative line focused on natural care for the feet and hands.

  • BIRKENSTOCK Care Essentials 2024

    A wellness line that extends BIRKENSTOCK’s concept of “walking” from care of the hands and feet to whole-body care. Centered on the brand’s heritage, function, and quality, it uses 100% naturally derived ingredients, is vegan, holds COSMOS Natural/Organic certifications, features German-made formulations, and uses minimal, functional packaging. It offers hand and body care and foot care routines, covering a broader area than Natural Skin Care and placing the brand’s care philosophy at its core.

    A core line bringing together body and foot care.