BIRKENSTOCK 1774

Basic information

Country
Germany
Founded
2019
Category
Footwear / Art projects

Overview

BIRKENSTOCK 1774 is a luxury-oriented collection and project developed by the German footwear brand BIRKENSTOCK. Inspired by its founding year, “1774,” it launched its first collection in 2019. Centered on limited-edition products that reinterpret heritage models such as sandals and clogs through premium materials and detailing, it also undertakes collaborations, with creative activities based in Paris at its core.

Concept

Conceived as a showcase for special projects and inspired by its founding year, 1774 is BIRKENSTOCK’s new venture into luxury.

Tagline

A SERIES OF INTERPRETATIONS OF ORIGINAL HERITAGE

Parent brands

  • BIRKENSTOCK 1774

    A limited line bearing the year of BIRKENSTOCK’s founding, it reinterprets classic models through creative collaborations. Starting with the signature molded footbed, its designs feature specially selected materials, colors, and finishes, and are made in German workshops. It is also characterized by a high proportion of specially sourced materials and rigorous quality testing. Connecting with creators around the world from its Paris base, this top-tier line renews the brand’s history and craftsmanship through an exclusivity distinct from the regular line.

    A limited line that reinterprets classic styles in a creative context.